Shiseido
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- Photo: http://www.iainclaridge.co.uk/studio/
Perhaps no contemporary woman who has not heard of Shiseido cosmetics and not dreamed to maintain her beauty.
Shiseido cosmetics is expensive - a symbol of high quality and luxury.
But you know how it all began more than a hundred years?
The origin of the name Shiseido comes from the classic Chinese text "I Ching" ("Book of Changes") and means "the great virtues Prices Land cultivated brings new life and new values." Model of thinking that is the name of the company is "Eastern style, Western learning" and includes the determination to create a new culture, to create new business based on Western medicine and a name inspired by Eastern philosophy.
Beginning
Shiseido is emerging as the first Japanese Western-style pharmacy back in 1872, a time when Bulgaria was still under Ottoman rule, and the East, people are treated exclusively with herbs. Arinobu founder Fukuhar was a chief pharmacist in military hospital. He founded Shiseido because he was dissatisfied with the worst drugs on the market and decided to develop a system to distinguish from outpatient medical practices in Japan. At that time Arinobu is only 23 years old.
The first Japanese toothpaste
In 1888 Shiseido presented to the market first Japanese toothpaste. Until then, Japan has been used only toothpowder whose coarse particles are damaging the enamel. Unlike powder, toothpaste was soft and gentle, and its properties to fight tartar and bad breath were very innovative for its time. Sales of toothpaste gradually increased, although its price was about ten times higher than that of tooth powder.
The first cosmetic product of Shiseido
For the first time Shiseido said its claims to cosmetic indurstriya in 1897, when marketed face lotions "Eudermin" developed by Dr. Nagayoshi Nagai of the Tokyo Imperial University, who studied at Berlin University. By Shiseido want to develop high-quality cosmetic products based on scientific methods and research. Although at that time all cosmetic products in the Japanese market with Japanese names, the name of "Eudermin" comes from Greek - good for skin. Lotion was packed in a beautiful glass bottle, but because of its bright red color, people called it "the red water of Shiseido." Since then, chemical formula and dazaynat the packaging of the lotion have changed many times, but the product is still popular and sold more than a hundred years. Currently lotion "maintain moisture in the skin and protects it from drying out" and "regulate skin regeneration."
W eshmichka soda
If there are tales fountains from which flow with milk and honey, in 1902, Shiseido installed in pharmacy in Ginza, Tokyo soda fountain. Founder Arinobu Fukuhara borrowed the idea after his tour through Europe and the U.S. for the first time sees pharmacies to produce and sell soda and ice cream. At that time, soda and ice cream are unheard and unseen to those of Japan and Shiseido reap incredible popularity to such an extent that they are described in various literary works.
From cosmetics to pharmaceuticals
The turning point in which Shiseido open to brave the cosmetics industry comes with the founder's heir - his son Shinzo Fukuhara. As a third son in the family, artistic Shinzo, who dreams of becoming an artist and to deal with art, hardly would have had the chance and the desire to succeed and the company to become its president. But fate and his father decided otherwise. His two older brothers died young and old Fukuhara his need to study pharmacy. So 25 years Shinzo already graduated first in Japan, Pharmacology, and then in the U.S.. He worked two years in the cosmetic company in New York, where his boss is extremely happy with his trust some of his secret formula. Shinzo then goes to Europe, where moving in artistic circles of artists, photographers and artists. He became a photographer, made his own gallery and then absorbed by the world of beauty and aesthetic vision in becoming Shiseido cosmetics company that we know today. His words are:
"Let alone the product speaks for itself."
"Wealth in everything"
Lady with the Camellias. No! The logo of the Camellias by Shiseido
Camellias logo was born in 1915 Initially koagto Shiseido is mainly in the pharmaceutical business, their logo depicted a bold hawk, but after the company focuses on cosmetics, the company estimate that the image of the hawk is unfortunate as camellias and choose samvol because at that time best-selling their product Hanatsubaki Koyu (oil for hair Hanatsubaki the Japanese camellia). The logo was developed by the president of the company Shinzo Fukuhara. Until now, its design has undergone several minor changes, but generally remained the same.
- Luxury store today Shiseido
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In smiki materials from Shiseido
Additional photos: http://www.flickr.com/photos/qiaomeng/ , http://www.iainclaridge.co.uk/studio/
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Thanks for nice presentation:))
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Cinderella
And I did not know all these interesting facts, so I decided it would be interesting and for others to read. I'm glad I was useful and interesting:)
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