The Body Shop - revolution in the cosmetic industry
Body Shop - over 1750 stores in over 50 countries offering high quality cosmetics at affordable prices.
- The Body Shop * Picture: fanpop.com
In business, not about financial language. Things revolve around buying and selling and sazdaveneto a magical place where buyers and sellers meet!
Anita Roddick
- Anita Roddick * Photo: treehugger.com
Anita Roddick started her business in 1976. Only a few years her little shop grew into a large, international business. During this time, it shows people that not everything in business is making money, she believes that businesses can help the world become a better place. Just thought of this, Anita managed to make a great difference in the cosmetics industry in its own way.
Before you came The Body Shop, cosmetic products have been sold at high prices in expensive packages, and Anita has always strived to sell cosmetics cheap and simple. Before her cosmetic companies are rarely used natural ingredients in their products, but Anita changed also this. Before The Body Shop cosmetic company offices were always shiny and expensive in big cities like Paris and New York, but this woman manages its international business from his office in the small English town - Litalhemptan. The building which houses are large and modern, in Chinese style. It is designed to harm the environment as little as possible. Draws its power from wind and produces very little waste.
Litalhemptan is located near the coast, English coast was a popular place for recreation in English. Anita grew up where the first encounters with the business, helping in the kitchen of the house of his mother. But never has thought of that will become a business lady. When he graduated from school, began studying to become a teacher and then decided to travel the world. He visited many places, including Tahiti, Australia and South Africa.
Soon after returning to his native Litalhemptan, met her future husband Gordon Roddick, which have two daughters. But their lives are not easy, because Gordon has no permanent job, and Anita is a writer then. To feed his family, decided to borrow money and make a small hotel with eight rooms. Well lucky hotel and restaurant open to it, but they are not thought how laborious and exhausting is his leadership with this hotel. One night her husband said it no longer wishes to do so, because this work just kills them. He tells her that there was an unusual plan to realize the dream that has always had - to ride a horse from Buenos Aires to New York. But this means that you need to leave Anita and children for two years. She was very surprised by his idea, but accepts it and starts to think what to do to earn money during this time.
While her husband is preparing for the trip, Anita considering business opportunities. She wanted to have enough time to children, but it would be possible only if you work with normirano hours. Then I said "Why not open a store?". With hours from 9 to 5, there will be time for family.
But what will sell? They had to invent something that people can not buy from another store. Is done within like something you believe, not just to accumulate money. She wanted to be sure, it sells a good product and offers good service.
It comes to mind - cosmetics. Why not cosmetics? Why women have more choices when buying cosmetics? Cosmetic companies decide what to put in the bottle, how big are the packages and want lots of money for all this. Anita began exploring cosmetic business and shocked by some figures. There are companies that pay a dollar for a given input, and sell it to the client over $ 100! Customers give money on packaging and brand. Anita remembers that while he traveled in various countries has seen how many women prepare themselves cosmetics and to ask if he could do something similar for English women. Wrote to several cosmetic companies, but they find it crazy. In the end, is a chemist, who agreed to develop products for it.
- Modern products in The Body Shop * Снмика: hippyshopper.com
Even then, Anita presentiments that already in the business, taking £ 4,000 loan and opened shop in Brighton, a major city to Litalhemptan. Enthusiastically shop called The Body Shop, but many people enthusiastically adopted the name. Several days before the opening of the store, she receives a letter from a lawyer who she says that this name is inappropriate because the same street near her shop has two funeral who shop with such a name would hurt. Anita initially startled, but then takes in his hands and shouting the local newspaper, which tells how to try to prevent a poor young woman opened her first shop. After the media noise that rises more nobody worries about the name.
In the opening day it was nervous, there are only 15 products, and not to fail to earn at least 300 pounds per week. Her vain fears, the same day the shop is full of enthusiastic buyers that are not seen until now such products - soap-flavored apple with rose water perfumes, body oils, face creams with natural oils. At the end of the day in its frame is 130 pounds and she is extremely happy.
But Anita did not resting, doing what not to attract more people into the store. Even poured a bottle of perfume in front of him to be able to make pleasant aroma passing people to come inside.
The same year Anita decided to open a second store, which, however, it needs funding. Molly local businessman - Ian McGlynn to borrow £ 4000, he agreed, but for half of her business and became owner of half of The Body Shop, which after 20 years is already worth over 100 million pounds!
Meanwhile, Gordon returned after less than a year and started to take care of business finance. Their family friend also wants to open such a store in their name with their products, has its own money to finance. Shop and lucky and successful Gordon and Anita began to look for others who wish to become part of the chain The Body Shop.
- Body Shop in Oslo * Photo: wikimedia.org
Gradually grow and go beyond the UK, are beginning to offer a greater range of products and because they need more money for development in 1984 decided to sell shares on the London Stock Exchange.
So, eight years after, Anita is 42 years millionaire - only her personal value shares equal to 1.5 million pounds.
This is the story of the first million of a young, enterprising British, which initiated many campaigns to protect the environment and human rights.
Unfortunately, I went ahead of this world. In 2007 she was diagnosed with hepatitis, which was probably contaminated with blood after the birth of her second daughter.
Currently, The Body Shop is part of L'oreal.
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And here someone earning money within 4 years:)
Part of the fun I'm glad there are people and I am sorry that this does not happen in BG.
Many of these, where they won four years, are now among the living ...
Pity really that honest labor protections and without a high level Bargariya can not achieve much.
I like the quote at the beginning. Once you have bought them Loreal mean business was very successful.
I know these stores and their products are fantastic. But I never realized how interesting is the story of their creation. Unfortunately, a lot of things have already been commercialized sure, but still remain many environmental products without parabens and where its various harmful chemicals.
Many thanks for this story, I said on another occasion, I like these ....
Regards
Cinderella