Taroviyata around metro
in Sofia
There is no denying what a huge relief may be metro transport for hundreds and perhaps thousands of people each day travel from point to point and when these two points - the starting and reference are related to two subway stations. Typically, a Bulgarian, moving at least one hundred years ago and started to feel relief that Metro only recently. See global chains did not hang out and not lose any time to locate their business sites in key locations to bustling. Such a place is the subway and the Sofia University 'cruise around the clock by countless people cross from me yesterday afternoon.
On this hot spot were fit following sites: bookstore "Penguins", which is large, varied and modern and literally under the noses of future graduates, German DM drugstore with a wide range and good prices; notorious supermarket Billa; and two spots to eat.
It is for those spots I'd say two or three words.
Situated almost opposite each other.
One facility was crowded, the other - almost empty.
The interior one is bright red and yellow, while in others - white, pale, a little sterile.
Food in restaurant is one of nezdravoslolna, more junk. Even a film dedicated to her. The food at the other institution is kept super helpful and refreshing - a real yogurt and fruit.
One institution as you have already guessed says McDonald's.
Another - Yogen Fruz.
McDonald's motto is I'm lovin 'it - I love it.
The motto of the Canadian Yogen Fruz - It's all about you - It's all about / for you.
I went for the ones who say they do everything for me because I am convinced that love others and ordered a smoothie blueberry breeze with ice and blueberry yogurt. The girl did to me and offered me some energy supplements or something, but suspicious of any additives gave her. So-called Smoot was great. The next time we ordered ice milk with fruit - like a sundae, but without ice cream:) I do not want to do their advertising, but if you hang around and you eat something healthy and nutritious, you can try.
Even in extreme cases, if you do not like milk, fruit works across a I'm lovin 'it:)))
More photos from Yogen Fruz can be found here and here
Did you:
12 SUPER HEALTHY fruit cocktail
Broccoli and cabbage AGAINST HIGH BLOOD
I was about to be inserted there, every day subway pass through this twice! :)
Hey, Bia, how fast I commented:) Obiy is not wrong if you love to eat yogurt and fruit mlektse!
can and sometimes do it together!
Well - with joy:)
Thanks for the useful information:))
Good evening!
That's why I write so often about brand awareness in my blog. McDonald's is much more known brand, so nothing is complete, the food is unhealthy.
Kalin, I do not know whether in this case for brand awareness or mentality, way of life as a whole, the culture of nutrition, health and welfare etc. I doubt that at least at this stage, most people prefer to eat one fruit or milk to the pot of real hamburgers, pizza slice and more. On top of that we are poor, poor man prefers to give money for food that will keep him full longer, and these are the bread and fat. The poor man thinks of nutrients, vitamins, minerals ...
Yes, sadly, but their rights to McDonald's, disgusting food, if it can be called food, but it is full and brimming at the seams all their Zabad.
And because this underpass is hardly visit soon, so I don my destination, there and elsewhere in this chain, first heard in January, and I tried to fun?
Cinderella, I do not know whether it exists elsewhere. Rather not. Otherwise, find franchise info if anyone is interested http://www.franchising.bg/franchising_yogenfruz_bg.html
happypond, I wonder if you had to make a color decision a decision of the question slightly sterile institution, what colors would you choose?
In addition, KFC and Matsdonalds and focus in recent years in advertising on its healthiness:) - yes they do.
McDonald's advertising messages my prilchita those of Coca-Cola - young, fashionable people who have fun, eat, live and active interest.
Whether we like it or not, clearly advertising their work well.
My thought is that in addition to the above reasons (poverty-known brand), perhaps there are others that make one institution preferred over others.
Augusta, absolute rights, that McDonald's advertising works very well and their facilities are full. It did not challenge it. As far as I heard McDonald's in particular have very strict rules on advertising, with many requirements and prohibitions of the sort that food in the frame should not be near some shoes and such seemingly strange at first glance solutions. Still no Bulgarian Bulgarian agency or at least large foreign representation agency has cleared to shoot advertising McDonald's. I think one of the important reasons for their success is due precisely what you mention you - "young, fashionable people who have fun, eat, live and active interest." Emotional advertising creates an overall feeling of life for attitude towards the world of entertainment. Such advertising is that of Croissant 7 days, which appeared recently. Even yesterday I read in http://www.gvtrend.com/2010/03/7-days.html that she had been analyzed.
As for colors, I entered the warm accent or a least a very slight warm tint of the walls and ceiling - not snow white. You can think of something warm and light. Not accidentally McDonal's KFC and choose yellow, red. People love them comfortably and not feel like a hospital or laboratory, and in this institution (cold, white, clean) I felt that way, although I liked it-Smoot.
Yesterday it looked really is pretty sterile. I love simple things, but there must be something that gives the mood of the place.
When Smoot will try this together?
McDonald's ads come from outside and can not do any BG agency to make them. It is company policy to give the franchise restaurants, and marketing and advertising functions as a strategic descend outside of central government. So there are stringent requirements for clothing, food preparation, degrees of processing, cleanliness, staff behavior, food packaging, toys. Meaning of franchising is the use of the mark (already unstable) and the organization of business
Hello:)
I really think that as above myhappypod has made a difference between a meal and dessert main one. Even if it's not for people with more or fewer opportunities always places with suggestions for sandwiches, toast and other salty things are more crowded than those for desserts. The reason is mngo trivial. Always something sweet for you to use a piece of chocolate or candy wafer, but also questions the value of meeting the need for something salty.
Overall, we see that visiting Bulgaria strangely Allow McDonalds is a specific type of prestige. AFAIK they are in the U.S. chain of quick bite not so affluent stratum of society, but here in Bulgaria is quite cheap meal solutions for the foot and the people who visit McDonalds are usually people decided to spend a little more budget to eat leg by Coco lot of other places.
Dokokai to Yogen Fruz had heard them, but will definitely try them then I read:)
Kalin, the conditions for my franchise are pretty clear and I know that you lower advertising "top". It's that say advertising campaign in the Balkans or Eastern Europe is one - specific to the region and appeared in one of the countries it covers. I'm not 100% sure but I think it was shot in Romania last year. And have competed and agencies of all countries of the region, but Bulgaria did not fight.
A lot is Grigor your right - one must first "zasoli" potential future even then is "sweetened" it with a wafer it with something else:) But as I begin to think about ... why the cafeteria as "Sunday" failed to become so popular and spread across almost the entire country?
And I was inetersno for "Sunday". Some time ago I watched a program one of the owners, was a woman (do not remember how to say). She told akk her husband have made cakes at home and have decided that they were so beautiful that can be sold successfully opened the first shop.
Perhaps this is the key to them, I have often heard people to rapture the old home of the grandmother as cream. Perhaps in their cakes there is something of the spirit of the homemade stuff, and generosity in cream glaze, juiciness of blatovete etc. People are visual producers who saves her from one, it from the other. And when pripoznacht own quality product or brand owners have hit the jackpot:)
The latter made me laugh, I thought of zashtototo izgrechenie of buzz lately advertising "When people feel the taste, then grabbed his craft in his hands";)))
Well there are, and others - domestic level. Frankly, I do not like cake "Sunday" - too sweet, too much "air", ie very large volume, but concentrated, rich taste. I feel that blatovete all the same. Only I like flan and this is probably because fruits themselves. That is why I wonder how so successful after all their quality is not high. However, Grigore, apparently felt the taste of the people:)
Happypond, exactly the same opinion as I am yours. Cakes "Sunday" is mediocre, the same taste.
But I think this is not much of a problem - they are generally cakes everywhere. I think their success is due to the fact that business is very well organized, well advertised, their cafes are a pleasant interior. Have a regular supply and availability, even on Monday morning (I have to buy every Monday at Palm godinatasled and I know).
Really good idea is important, but if it is lined with iron, well-oiled, perfectly functioning distribution ...
Controversial day!:)
Augusta, you're right - the organization and distrubutsiyata and advertising makes them successful. And now their name only works for them, more sales and achieve successful new salons easier. However, I still wonder pastry taste of the Bulgarians. However, as you eat the cake to get a delight for the palate, and not just swallow the sweet dough and cream ....
Successful and sweet day to you, Augusta:)
And "the taste of the people" is a taste:)